I think that these days everyone knows what meetup.com is; if not, it is the world’s largest network of local groups. More than 9,000 groups get together in local communities each day.

For me, it was a pleasure to meet a small business owner who organized networking meetups in Las Vegas. One of his main chapters was “Tech Talk”-basically a group of people who are in the “high-tech” industry. They meet once per a week and talk about potential projects, technology, they share tips, and they leverage their connections to support each other.

The organizer wanted to have a simple text based logo design with an icon or symbol. Since this is a typography based logo, known as combination mark, I searched out a font that fits this concept the best. Something simple, easy, but inspiring. Also, the icon itself is symbolic of a stylized talking or thinking cloud, except it is composed of squares that can represent buttons on a keyboard.

I selected a shade of green because green is commonly applied within branding to present competence. It is also related to the brand’s personality through the following color association: reliable (hard-working, secure), intelligent (technology, corporate), successful (leader, confident). This style of logo allows the use of just the symbol or symbol & typography combination.

This logo will be primarily used online on their website.