In another recent project, an urban/trendy clothing store contacted me for a logo design to represent their brand. They were looking for something clean, chic, and that will stand out. Since the name itself contains “signature”, a variation of a signature in the logo is quintessential. They were in the process of branding their name on social media and opening soon, so the logo design was the first step in creating a visual identity design and later a complete brand.

The first step was to learn more about Urban Signature. I need to know if they have a tag line/slogan, what exactly they provide to their customers, who their target audience is, etc. As a graphic designer, I have to understand my clients thoroughly and study their companies and markets, even after they provide information about themselves.

To be honest, the most interesting projects to me are logo designs. However, the most challenging projects are also creating a visual identity or developing the whole branding process. This is why I feel like it takes a lot of investment of time and research to do it right.

To be honest, the most interesting projects to me are logo designs. However, the most challenging projects are also creating a visual identity or developing the whole branding process. This is why I feel like it takes a lot of investment of time and research to do it right.I wanted to make an urban styled and catchy logo to help Urban Signature stand out among their competitors. A logo is a visual element or symbol that gives customers an opportunity to associate with it, to explore and remember it. In this case, my focus was on a logotype which means a typography based logo. Typography logos have their own challenges; A quality and creative typography based logo.

I wanted to make an urban styled and catchy logo to help Urban Signature stand out among their competitors. A logo is a visual element or symbol that gives customers an opportunity to associate with it, to explore and remember it. In this case, my focus was on a logotype which means a typography based logo. Typography logos have their own challenges; A quality and creative typography based logo is not just choosing the right font, but It is a combination of transforming the font into an image and stimulating the right feeling and expression with it, modifying and accenting it to create the perfect impression with it.

Let’s check out some of the design process:

After completing research and consulting with Urban Signature, I created some basic sketches to help me determine a direction forward.

Urban Signature sketches 1

From about 20-30 sketches I chose 4 logo concepts to digitalize. Two of them really captured my eye, which are the two that I presented to my client:

Urban Signature two different logos

Feedback: “Kay, we absolutely love the logo design. We are having a hard time figuring out which one to choose. We would also like to see that logo design place on a clothing label and a place on a door like a vinyl decal. Awesome job Kay we are very pleased.”

Urban Signature labels 3

Urban Signature vinyl 4