In this post I will explain why your logo needs to be customized, and why you cannot buy or make a logo online.
First, there is actually no such thing as “buying a logo.” A graphic designer offers services, not a product.
While logos cannot be sold, ideas can. When you are looking for a logo design, you need to find a designer who will offer an idea that matches your company’s vision. A well-designed logo invites your customers to connect with your brand.
DON’T BUY PREMADE LOGOS. There are tons of people selling icons that they call logos. These are vector pictograms that can be used as logos. The problem with them is that even after you buy a “logo” for your company, the same logo is still available for someone else to buy. Thus, your new logo isn’t really new. It is already being used, or will be, by another company. The purpose of a logo is to separate yourself from your competitors. And how can you do that if you have the same logo?
Think about it. Imagine a few different sports companies with the same Nike swoosh. How would that look? Or, imagine if every coffee shop had the same logo as Starbucks.
That’s why you cannot buy a logo. You need to hire a graphic designer to create a logo for you.
Logos make the first impression on potential customers. It is the most important symbol of your product or services. It will be on your business cards, letterhead, promotional materials, website, building, and elsewhere.
A unique logo makes you and your company unique. You have to make sure customers remember you! Would you like to be different than your competitors? If you would like to succeed, you have to be.