This client was a startup looking to stand out in the crowded home security market, and they came to us for assistance with branding and visual identity.
About the company
Bright Watch is an insurance company specializing in home security. Their goal is to provide homeowners with alarm systems and location monitoring.
The company has numerous competitors in Austin, Texas, so our predominant goal was to position their brand as a leading company in their industry. We also needed to define their target market and create their brand attributes and voice.
After developing their brand strategy where we defined user profiles and business goals, we focused on creating a feeling of stability starting with a foundational logo design first. An abstract lock and camera symbol, portraying a message of security, form to make the letter “g” in the company name. If we look at the psychology of colors, blue is often associated with stability and symbolizes trust, loyalty, confidence, intelligence, and dependability. Gray, a neutral color, is used to help the blue stand out in order to reinforce the feelings associated with it. Besides the logo, we helped Bright Watch with stationery design, typography, business cards, a brand board, and other visuals.
Ready to bring your brand to life?
We are a creative studio based in Austin, Texas. We specialize in logo design and visual identities while also offering a wide array of complementary expertise in web design and graphic communication. Our design services include everything from business cards, brochures, and posters, to car wraps, brand boards and more.
|Monday - Friday||8 am - 5 pm|
|Saturday & Sunday||Closed|
502 West 30th Street, Austin TX 78705