These days seemingly everyone knows what meetup.com is; if not, it is the world’s largest network of local groups. More than 9,000 “meetups” get together in local communities each day.

It was a pleasure to meet a small business owner who organized networking meetups in Las Vegas. One of his main chapters, “Tech Talk”, was a collection of like-minded individuals associated to the technology industry. They meet once per a week to discuss potential projects and technology, they share tips, and they leverage their connections to support each other.

The organizer wanted to have a simplified text based logo design accented by an icon or symbol. Since this would be a typography based logo, known as combination mark, I searched for an appropriate font that neatly fits the “tech” mold. Something simple and easy, yet inspiring. This font had to feel industrial and allude to technology. The icon itself also had to fit seamlessly with the font. I opted for an icon that was symbolic of a stylized talking or thinking cloud, except it is composed of squares that can represent buttons on a keyboard. Selecting a shade of green purposefully gives the appearance of competence to their brand. Likewise, green is also related to the brand’s personality through the following color associations: reliable (hard-working, secure), intelligent (technology, corporate), successful (leader, confident).

One primary benefit of this style of logo is that it allows the use of just the symbol or symbol & typography combination. This logo will be primarily used online on their website, but it can also be used on any print material.

The Tech Talk logo design is a simple yet modern logo to represent their brand. I created a unique touch with an abstract yet recognizable mark that is contemporary and memorable. It was also built to look whole and seamless yet containing an icon that can stand-out alone. This timeless icon (and logo) can be scaled to any size. The project was completed in Adobe Illustrator, a vector format that is independent of resolution so that it can be leveraged for anything from business cards to banners.

These days seemingly everyone knows what meetup.com is; if not, it is the world’s largest network of local groups. More than 9,000 “meetups” get together in local communities each day.

It was a pleasure to meet a small business owner who organized networking meetups in Las Vegas. One of his main chapters, “Tech Talk”, was a collection of like-minded individuals associated to the technology industry. They meet once per a week to discuss potential projects and technology, they share tips, and they leverage their connections to support each other.

The organizer wanted to have a simplified text based logo design accented by an icon or symbol. Since this would be a typography based logo, known as combination mark, I searched for an appropriate font that neatly fits the “tech” mold. Something simple and easy, yet inspiring. This font had to feel industrial and allude to technology. The icon itself also had to fit seamlessly with the font. I opted for an icon that was symbolic of a stylized talking or thinking cloud, except it is composed of squares that can represent buttons on a keyboard. Selecting a shade of green purposefully gives the appearance of competence to their brand. Likewise, green is also related to the brand’s personality through the following color associations: reliable (hard-working, secure), intelligent (technology, corporate), successful (leader, confident).

One primary benefit of this style of logo is that it allows the use of just the symbol or symbol & typography combination. This logo will be primarily used online on their website, but it can also be used on any print material.

The Tech Talk logo design is a simple yet modern logo to represent their brand. I created a unique touch with an abstract yet recognizable mark that is contemporary and memorable. It was also built to look whole and seamless yet containing an icon that can stand-out alone. This timeless icon (and logo) can be scaled to any size. The project was completed in Adobe Illustrator, a vector format that is independent of resolution so that it can be leveraged for anything from business cards to banners.